It’s also essential to optimize your GBP listing by adding keywords, CTA, frequently asked Q&A, and relevant photos/videos. With GBP, you will be able to create a simple website that will drive more customers to your business. ![]() The first step is to create a GBP listing by either claiming your page or creating a new one and then verifying it. How do Google Business Profile Listings work? Therefore, it’s important that the information provided is accurate, complete, and optimized. This is a critical step in any local SEO strategy as it makes it easier for customers to find information about your business and allows them to review it too. To get your GBP listing, you need to verify your business data by creating your Google Business Profile or claiming an existing auto-generated profile. It also displays vital business details like your name, address, contact information, website link, and hours of operation. Google Business Profile is a free local marketing tool that allows business owners and marketers to manage how their business is displayed on Google Search and Google Maps. ![]() It is not just any ordinary business listing but a robust tool giving you benefits from appearing on Google search.īut what is this hubbub all about, and how to enlist your business onto it? Let’s find out! What is Google Business Profile? Google Business Profile’s ability to incorporate search engine results into marketing ventures is a huge advantage for all local businesses. The easiest and fastest way to show up in the search feed is to have a Google Business Profile listing. But how do you make sure you pop up in their search results with relevant information across multiple devices? In fact, Google has reported that 46% of all searches have local intent and that business location is the main piece of information sought by local searchers. One of the first things that customers looking for your products and services online will do is an in-depth Google search. No matter how many social media platforms you actively use, Google search still remains the favorite go-to option for making vital buying decisions. ![]() Most of us spend endless hours and resources on social media marketing, but we end up ignoring the most preliminary step, and that’s optimizing our search rankings.
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